Museum Mile London

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The Museum Mile Rebrand

(Branding/ Campaign

The Project

Create A refreshed identity for ‘Museum Mile London’- London’s must-see home of 14 museums. In order to reach goals of increasing revenue, footfall, and visibility.

Approch

Positioning the Museum Mile London as a playful, bright, and educational initiative for those who seek to learn, explore, and immerse themselves in culture, history, science, or art.

A souvenir for everyone to take home.
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Interactive element to encourage real-life learning, physical exploration, and curiosity.

Bright, playful, and contemporary design to appeal to families, Gen Z, and tourists.

Interactive brochure

Encouraging exploration while making memories.
Take a free map, collect a stamp for each museum you visit. Collect all stamps to receive an exclusive MML prize!

Utilising templates to maintain a consistent and recognisable brand image.

Inviting users to take part in the Museum Mile Scavenger Hunt and post about it on social media, generating buzz to encourage more people to participate.

Curated Instagram feed featuring consistent brand identity and contemporary visuals, utilizing interactive features to engage target audiences.

02. Social Media Campaign

Converting digital audiences into physical visitors. With digital audiences up, it is essential to target these users through social media campaigns, promoting the MML Scavenger.

Strategic positioning of ads, building up on existing interest to get users to explore.

Casual language that addresses the audiences directly. Easy to understand copy.

03. OOH Advertising

Targeting audiences at the right places. Leveraging tube stops near popular museums along the museum mile to divert audiences to explore smaller museums.

Sarina Chen